Blog

When you’re starting a business, one of the first things you need to do is set up a website. This can be a daunting task since it takes roughly five or six months to deploy a professionally built website. There are many different features and functions that you need to consider to make your website successful.

A great navigation system is the backbone of your website. It guides your customers along their journey toward checkout and also informs your overall business website design. Many people don’t realize that intuitive navigation is not just for human users; it’s also used by search engines to index and understand the overall structure of your website and how each page is related to the others.

DIY website builders are, to many, an easy and accessible way to develop their website and begin running their online business. However, like most services, there are always advantages and disadvantages to consider before enlisting the help of a DIY builder to set up your website.

Redesigning and optimizing your website is both a terrifying and incredibly necessary process. Unfortunately, many businesses don’t quite think their redesigns through, and the fallout can be devastating for their existing customer base. That said, websites do have to evolve to keep up with the market, and it’s also a great way to significantly improve your sales.

The front page of your website is like the entryway to your home, immediately telling users whether or not they want to venture further. As such, ensuring that you make the best first impression is crucial to the user experience. But how exactly do you go about designing your website’s homepage?

User retention is an important priority for any business. Whether a customer is visiting your website for the very first time or considering purchasing another product or service, capturing their attention, keeping them engaged, and driving action means the difference between continued success and closing up shop.

Instagram remains one of the world’s most prominent social media platforms, boasting a user count of around 1.21B in 2021. While Instagram’s user base skews younger than Facebook’s, the platform reaches older generations more consistently than Gen-Z favorite TikTok, meaning Instagram is in many ways a sweet spot for marketers to catch a wide age demographic.

Color is vital to the user experience. It can have a significant impact on consumers, often in unexpected ways. Color saturation, contrast, and brightness can all make an impact on user experience. They can highlight different sections, categories, and functions within textual and visual information. 

Ecommerce is one of the fastest-growing sectors in retail. Consumers in the US spent $870.78 billion online in 2021, up 14.2% from $762.68 billion the prior year. In a crowded market, many consumers make purchasing decisions based on trust rather than convenience.

Every time a consumer interacts with your brand, they have the opportunity either to continue moving along the sales funnel or to leave your store and search for your products or services elsewhere. Keeping visitors engaged with your website until they make a purchase is the goal for every ecommerce business owner.