User Experience (UX)

Design isn’t just how your site looks: it’s how fast it loads, how easy it is to buy, how well it handles real people doing real things on real devices. If you’re running an ecommerce business, good design isn’t decoration. It’s infrastructure.

Website redesign is about performance, scalability, and alignment with business goals. For growing companies, it’s often the moment when the website shifts from being a static asset to a dynamic business tool. Adobe’s 2024 report shows that 38% of visitors leave when they think a page looks bad, and 47% exit if it takes more than two seconds to load.

Most web traffic now comes from mobile. According to Statista, mobile devices account for over 58% of global website traffic as of early 2025. In some sectors like food delivery, retail, or local services, that number can go past 80%. If your website feels slow or clumsy on a phone, it’s not a small mistake, it’s a fundamental failure in planning.

If you’re like most business owners, you’re always looking to reach your customers and deliver excellent service. Many sites rely on chatbots for customer service as they’re an easy, cost-effective way to catch and sort new leads—as well as to communicate with existing customers.

A great navigation system is the backbone of your website. It guides your customers along their journey toward checkout and also informs your overall business website design. Many people don’t realize that intuitive navigation is not just for human users; it’s also used by search engines to index and understand the overall structure of your website and how each page is related to the others.

DIY website builders are, to many, an easy and accessible way to develop their website and begin running their online business. However, like most services, there are always advantages and disadvantages to consider before enlisting the help of a DIY builder to set up your website.

Redesigning and optimizing your website is both a terrifying and incredibly necessary process. Unfortunately, many businesses don’t quite think their redesigns through, and the fallout can be devastating for their existing customer base. That said, websites do have to evolve to keep up with the market, and it’s also a great way to significantly improve your sales.

The front page of your website is like the entryway to your home, immediately telling users whether or not they want to venture further. As such, ensuring that you make the best first impression is crucial to the user experience. But how exactly do you go about designing your website’s homepage?

Color is vital to the user experience. It can have a significant impact on consumers, often in unexpected ways. Color saturation, contrast, and brightness can all make an impact on user experience. They can highlight different sections, categories, and functions within textual and visual information. 

Ecommerce is one of the fastest-growing sectors in retail. Consumers in the US spent $870.78 billion online in 2021, up 14.2% from $762.68 billion the prior year. In a crowded market, many consumers make purchasing decisions based on trust rather than convenience.